Perci Hair Salon, Brisbane
Perci Salon is a contemporary hair salon for independent dreamers and thinkers. The challenge was to create a contemporary hair brand that appeals to the free-thinking soul, whilst still satisfying fashionistas urges.
With the name Perci firmly established, our brand strategy delved into the concept of Animism, drawing upon the belief that objects and places harbour a unique spiritual essence.
Perci is not just a name - it is a spiritual guide for the whole business.
Brand Strategy, Brand Identity, Digital, Signage, Creative Consulting.
2022

