Creative Practices ✐

Magnus specialises in branding and graphic communication for clients in hospitality, retail and the built environment.

Close-up of a glass door with the word 'luci' written on it, showing an interior with tables and chairs in a softly blurred background.

Brand Development

Everything starts and ends with the quality of your brand. We create, grow and transform brands, so that you engage your audience from the off.

⤫ Brand strategy
⤫ Naming
⤫ Visual identity
⤫ Messaging, copywriting & tone

Close-up of large, hand drawn colourful flowers with pink petals and yellow stamens.

Image Making

As designers, we are also artists. We create as much in-house illustration and imagery as we can. When the brief requires it, we also work with other artists, photographers and videographers, near and far to bring your vision to vivid-life.

⤫ Custom illustration
⤫ Film & photography

Hand holding a yellow and white patterned paper coffee cup with a white plastic lid outdoors with a beach and ocean in the background, near 26 & sunny cafe on the Gold Coast.

Offline ⤫ Print & Packaging

Everyone is embracing the physical. The tactility and textural nature of materials is an important brand moment. We can design and develop printed materials and key touchpoints that add value to your brand.

⤫ Stationery
⤫ Packaging
⤫ Branded materials & merch

Laptop displaying the Harvie Group website, on a wooden table, with a black and white book beside it.

Online ⤫ Web & Socials

For better or for worse, the digital space is now a marketing space. We’ll help create digital content that connects.

⤫ Web design & development
⤫ Social assets

Interior of Jackalberry Bar, with teal upholstered booths, a black chair, white round tables, a wooden divider with rattan paneling, a white curtain, and a wall-mounted light fixture, along with large green plant leaves.

Space

Are we architects? No. Have we collaborated with them to create spaces for brands? Yes. We can assist with interior visions and ensure they align with the larger brand strategy.

⤫ Space vision for brands
⤫ Signage & wayfinding
⤫ General creative consulting

A tan Harpertini tote bag hanging against a white background, with part of a patterned orange-and-white fabric and a tall cactus plant visible.

Creative Consulting

Sometimes you just need someone to talk to about existing creative or creative projects you’re undertaking. We’re more than happy to jump in and help where we can.

⤫ Workshops
⤫ Brand audits & guardianship
⤫ General advice and consulting

Let’s talk about making your vision resonate.