Emotiv People, Melbourne

Emotive People is a streetwear brand founded by Melbourne tattoo artist Cain Cousins. The label’s mission is to partner with fellow artists and create unique, limited, no repeat capsule collections.

We worked with the Emotiv crew from the very beginning, from the idea to the launch of the first collection. Magnus Design Office created a brand and visual identity that reflected the collaborative nature of the label and the right amount of f@#* you attitude.