Aurum Poultry Co.
Melbourne, Sydney
Naming, Brand Strategy and rollout Illustration, Photography, Uniforms, Signage, Packaging, Campaign Development, Ongoing Marketing & Promotional Materials, Branded Merchandise, Creative Consulting
-
Aurum Poultry Co. specialising in specialty birds and game. After 25 years of trading under a different name, they embarked on a complete rebrand before expanding the company into new product sectors and customer markets abroad.
Magnus Design Office was engaged to help re-imagine and reframe the business as the foremost purveyors of high quality poultry products in Australia.
Photography by Kristoffer Paulsen ↗ & Bonnie Savage ↗
Illustration by Don Mak ↗
Calligraphy by Xueyi Bai ↗
2019–Present
