Aurum Poultry Co.
Lunar New Year 2025 Campaign
Packaging, Marketing Collateral, Creative Consulting
Every year Aurum Poultry Co. creates a Lunar New Year campaign which includes custom branded red packets/envelopes 红包 (Hóngbāo), wall calendars, fai chun 揮春 (traditional decorations), limited run product range packaging, tote bags and digital assets.
The 2025 campaign features the illustration work of Magnus collaborator, Don Mak. His highly detailed illustration captures the spirit of Australia’s diverse communities, coming together to celebrate the most significant festival in Asian culture.
Illustration by Don Mak ↗
Photography by Bonnie Savage ↗
2024
