Arches on Markets
Swissôtel, Sydney
Swissôtel's only Australian property had grand plans for a stunning new lobby bar and reception space. Our challenge was to conceptualise an F&B concept and brand strategy that harmonised seamlessly with the proposed space, and the Swissôtel brand.
Illustrations by Eliza Fedewicz ↗
Interior design by Bates Smart ↗
Photography courtesy of Steven Woodburn ↗
2023
““Swissôtel Arches on Market, housed within a heritage building boasting architecture harking back to the 1930s, may be one of the city’s best-kept secrets.”
Read full article — Vogue
To infuse the brand with some old-world charm, we sought the talents of NYC illustrator Eliza Fedewicz. A cast of watercoloured characters gives a touch of cheek and whimsy to the brand.

